Zellmark and HouseMaster^® Forge Successful Marketing Logistics Partnership

HouseMaster®, a home inspection services company founded in 1971, produces hundreds of brochures, resource guides, sales materials and binders, DVDs, business cards, as well as specialty items like umbrellas and apparel through its franchises every year.

When HouseMaster’s fulfillment vendor wasn’t getting jobs done satisfactorily, President and CEO Kathleen Kuhn took note. As she had always been involved in strategic direction and implementation of marketing programs, she knew she had to find a more responsive vendor to get the job done right.

Fortunately, while Ms. Kuhn was searching for a new vendor in 2002, she learned about Zellmark and its tremendous full-service capabilities. Not only could Zellmark get her deliverables to her franchises on time, the company could provide additional — and much-needed — Marketing Logistics support, taking care of all the fine details that go into the production and distribution of marketing materials.

Zellmark’s robust service offering provided HouseMaster with On Demand Printing, Variable Data Printing, Color Brochure Printing, Print Management, and Fulfillment Services — all available 24/7 through a powerful online interface. With the help of Zellmark’s custom design center, all of HouseMaster’s 351individual franchisees were able to create customized printed pieces while remaining consistent with the company’s overall brand and messaging.

“Zellmark is very organized, so learning how to use the online system and getting up and running was a seamless process,” said Kuhn.

HouseMaster’s franchisees appreciated the benefit of having Zellmark track and manage their inventory of marketing materials. Plus, getting materials printed and delivered on time under tight deadlines became a much more streamlined process.

In addition, HouseMaster immediately saw a positive impact on its marketing campaigns with Zellmark. Because the tool was so simple to use and conveniently accessible online, franchisees were eager to employ it as they created marketing materials.

The result? Brand consistency was vastly increased since all of the company’s Marketing Logistics were being managed through a single source. They also saw tremendous improvement in the overall quality of marketing materials that ultimately helped generate better results.

“We love using Zellmark’s online tool! We’re very comfortable and happy with it,” declared Ms. Kuhn. “The system is simple, robust, and easy-to-use. We’ve been with Zellmark now for over four years. Going with Zellmark is one of the best business decisions I’ve made.”

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